Understanding Website Accessibility

In the 21st century, it is very important for every business or organisation to be on the web. We cannot overemphasize how crucial it is for every entity to have an established web presence. This web presence is still necessary even if the model of operation of the business or entity does not directly have to do with the internet. The web presence being talked about can come in various ways. We have registering web presence via social media, listing on online directories, paid advertising (either search or social). However, the most important type of web presence is having a website. The website serves as a means to communicate your services and offerings to the public, and also as a way to reach your customers. This should not end there. The website must be not only active, but more importantly, available and easy for everyone to use. This forms the basis of the idea of website accessibility. Website accessibility entails the idea that all the tools, resources, information and services listed on the web can be used by anyone, regardless of their ability or disability. In short, we can say that we have achieved web accessibility when persons living with whatever disability are able to use them quite easily. Website accessibility is achieved when people can understand, perceive and navigate their way around the web, irrespective of personal bodily limitations. As such, ramifications of web accessibility include cognitive, physical, neurological, visual, auditory, amongst others.

Benefits of Website Accessibility for your Business

There are several benefits that you get when you adopt website accessibility in the development of your business website.

When your website is made to conform to top-notch web accessibility, most of the frictions to usage are removed. This will bring about better user experience to all classes of customers, not only for the so-called customers with disabilities, but including those without disabilities.

In an increasing number of countries, web accessibility is mandated. Thus, incorporating it is a way to help you achieve compliance.

 

Increasingly, the importance of business being for social good is increasing. One of the ways you can bring about social equality is to make it possible, as much as possible, for everyone to be able to access your website.

Due to less user friction and better user experience, your brand perception and awareness will receive a boost. You will be forced to innovate so as to deliver even more seamless experience to the customer. This will most likely increase overall business performance.

 

Furthermore, the amount of traffic that your website will receive will increase considerably. This increased traffic and visits most likely will translate to more sales and patronage.

 

Studies revealed that in 2016, retailers in the United Kingdom collectively lost about £12 billion, just because persons with disabilities experienced difficulty purchasing their wares online.