Understanding Website Accessibility
Benefits of Website Accessibility for your Business
There are several benefits that you get when you adopt website accessibility in the development of your business website.
When your website is made to conform to top-notch web accessibility, most of the frictions to usage are removed. This will bring about better user experience to all classes of customers, not only for the so-called customers with disabilities, but including those without disabilities.
In an increasing number of countries, web accessibility is mandated. Thus, incorporating it is a way to help you achieve compliance.
Increasingly, the importance of business being for social good is increasing. One of the ways you can bring about social equality is to make it possible, as much as possible, for everyone to be able to access your website.
Due to less user friction and better user experience, your brand perception and awareness will receive a boost. You will be forced to innovate so as to deliver even more seamless experience to the customer. This will most likely increase overall business performance.
Furthermore, the amount of traffic that your website will receive will increase considerably. This increased traffic and visits most likely will translate to more sales and patronage.
Studies revealed that in 2016, retailers in the United Kingdom collectively lost about £12 billion, just because persons with disabilities experienced difficulty purchasing their wares online.